If you’ve spotted some “flying pigs” in Sandton this week, you’re not going crazy – here’s what and why you’re seeing them…
“When pigs fly” is an idiom we’re all familiar with – but just like its meaning, we’ve never expected it to happen… Until this week, when Sandton residents spotted a trio of pink pigs in the skyline…
TWEEPS SPOT PIGS ‘FLYING’ IN SANDTON
On Twitter, tweeps began sharing unusual pics of the “three little piggies” spotted in Sandton.
The inflatables were seen floating above the Momentum Metropolitan Building on Rivonia Road.
But no one could explain the bizarre sighting.
One tweep shared: “Noticed something different about the Sandton skyline today so I had to get a closer look. Lo and behold, pigs are flying! Who thought we’d ever see the day? What’s going on?”
Author and marketing executive Khaya Dlanga shared a clip of the pink pigs, hilariously tweeting “I used to tell my grandmother I’d get married when pigs fly. Now look, pigs are flying in Sandton”.
STRANGE SKYLINE EXPLAINED
If you thought the floating pigs were part of an elaborate prank or a figment of your imagination, you’re mistaken.
According to Momentum, sighting is part of their latest marketing campaign geared at educating the public on the importance of establishing healthy financial habits.
This is based on the findings of their Household Financial Wellness Index which revealed that many South Africans procrastinate on making long-term financial decisions – or until “pigs fly”
The organisation said in a statement: “With this insight into South Africans’ view of financial planning, Momentum sent a drift of pigs into the Sandton sky, signalling to its fellow South Africans that the time to take control of your finances is now.
“On the face of it, financial planning seems complex and daunting. We would rather avoid it until a major life change forces us to decide. But our research has shown that the difference between financially well individuals and the rest of us is practising simple, easy, and regular financial habits”.
According to Momentum, the pigs will remain in the sky for now – but will later be “recycled for profit by a deserving charitable organisation”.