Cape Town to use VR to boost tourism in the city

Cape Town Tourism has partnered with a Virtual Reality (VR) company to provide virtual tours of the Mother City for visitors.

Cape Town goes VR

Those who want to visit Cape Town before they actually visit Cape Town, will now be able to with a new Virtual Reality (VR) experience from Cape Town Tourism.

The destination marketing organisation recently partnered with virtual tours agency, Gecko Digital Global, to create a VR experience to promote the Mother City, reports Tourism Update.

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The partnership is built on shared objectives and forms the foundation for a long-term relationship between the two organisations.

‘Exploring the digital space’

Leigh Dawber, CMO of Cape Town Tourism, said that they were always looking for new and innovative ways to inspire potential travellers to choose Cape Town.

“With the influence of immersive digital experiences, research shows that 70% of people who view a virtual tour online link through to a direct booking opportunity. Tourism bookings can be extrapolated into tourism expenditure and job opportunities in Cape Town, which is Cape Town Tourism’s ultimate goal.” Dawber said via Tourism Update.

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“We saw the impact of the Find Your Freedom campaign from exploring the digital space, and the addition of VR furthers the traction of future enhancements to the campaign,” Dawber added.

“Particularly in the United States, which is Cape Town’s number-three source market and the top spenders, the virtual experience is proven to build trust that their travel experience will match or exceed their expectations, and therefore a higher booking rate.” Dawber said.

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The VR experience is available on the Cape Town Tourism website, which can be accessed here.

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