UK overtakes the U.S as South Africa’s top source market

According to recent stats, the UK has once again become South Africa’s top source market for tourism, officially beating out the U.S.

SA’s top source market for 2022/2023

It’s the UK once more! After momentarily being overtaken by the United States (U.S), the United Kingdom (UK) has settled itself into the number one spot of South Africa’s top overseas source market.

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According to reports by Tourism Update, during the peak holiday period of December 2022 and January 2023, a total of 81 468 UK tourists travelled to South Africa, as per latest figures from Statistics South Africa. The U.S accounted for 58 274 arrivals in comparison.

As previously reported by I Love South Africa last year, the UK was pushed from its top position, which it had held since 1994, by the U.S. Now, it seems the Brits have taken pole position once more.

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More flights, More tourists

The fact that there were more flights being offered from the UK to South Africa most certainly helped push more tourists to the country.

The return of Virgin Atlantic to Cape Town was an immense boost for tourism and according to the UK daily newspaper, The Times, flights to SA had been approximately 80% full.

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British Airways also set out to offer 24 weekly flights from London to Cape Town during the summer season, causing an influx of tourists to the country, particularly Cape Town.

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