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What are 2023’s most popular travel destinations right now?

Based on recent data from TikTok, a new study has revealed 2023’s ten hottest travel destinations right now. Take a look…

Based on recent data from TikTok, a new study has revealed 2023’s ten hottest travel destinations right now. Photo: canva

Travel destinations of 2023

Cruise Croatia recently conducted study that revealed the current most popular travel destinations on TikTok according to views.

The study analysed 155 different countries along with the search trends of travellers on TikTok using the hastags #DESTINATION and #DESTINATIONtravel over a 4-month period from 5 March 2023 to 3 July 2023, reports Travel Daily Media.

ALSO READ: Here’s which Schengen destinations SA travellers want to visit

The results showed that the most viewed destination on TikTok was Barcelona, Spain, with 24 billion views and counting. Next up was New York City, United States with just over 18 billion views. Completing the top three was the city of Paris, France with 16 billion views.

Beautiful Barcelona, Spain was the most popular travel destination. Photo: canva

ALSO READ: Set-jetting: What is it and why is it popular in travel?

The top ten cities

Check out a list of the Top ten travel destination cities below:

RankCityTotal views over 4-month period
1Barcelona, Spain24,033,000,000
2New York City, United States18,027,000,000
3Paris, France16,090,000,000
4London, United Kingdom15,051,000,000
5Istanbul, Turkey9,005,000,000
6Madrid, Spain9,004,000,000
7Lima, Peru7,000,165,000
8Jakarta, Indonesia5,000,683,000
9Tokyo, Japan4,068,000,000
10Singapore, Singapore4,028,000,000

ALSO READ: Mindful Travel: Two SA cities rank in Top 10 for best cities to visit

Graham, Co-Founder of Cruise Croatia, said that TikTok had become an invaluable source for travel inspiration.

“Our research highlights the destinations that resonate most with travellers, providing a glimpse into the hottest spots to explore in 2023 using accurate and the most up-to-date data” Graham said via Travel Daily Media.

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Sundeeka Mungroo

Sundeeka Mungroo is a content writer, foodie and all-round adventure-seeker. She's a graduate of the University of South Africa with a Bachelor of Arts degree in English Literature, and has worked as a copywriter and editor in the digital marketing industry. Sundeeka currently writes for I Love South Africa and The South African. She lives in the beautiful Mother City and loves exploring all that South Africa has to offer.

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