Gauteng launches Rooftop experience to stimulate tourism

The Gauteng Tourism Authority (GTA) recently launched its #RooftopGP experience in order to help stimulate domestic travel and tourism in Gauteng.

According to Travel News, the new campaign aims to encourage and highlight rooftop experiences as part of tours and excursions in Gauteng. This is also in direct response to the growing demand for new, personalised recreational venues.

Rooftop experiences for Gauteng

Rooftop experiences are indeed on the rise around the world, as travellers and patrons are on the search for trendy hangout spots for summer gatherings. Gauteng prodigiously and proudly boasts over 50 fantastic rooftop venues, some of them also in the townships.

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Sthembiso Dlamini, CEO of Gauteng Tourism Authority, declared that the campaign will do well to promote key attractions and unique experiences to help drive the point that the province is certainly a destination of choice for quality leisure and business events, as well as a preferred spot for creative arts and competitive sports. The Gauteng Tourism Authority also recently hosted the launch of the #RooftopGP experience at Rooftop BBQ in Sandton on 10 February 10.

“With this platform, we hope to implement a dedicated marketing drive that leverages our urban city vibe positioning and its related activities by packaging these rooftops into must-experience offerings that can be added into our travel trade partners’ itineraries. As the GTA, we are amplifying our targeted sales approach that engenders an impact-driven approach to our marketing and promotional efforts,” Dlamini said.

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