Hologram hotel: New technology for hotels [WATCH]

One hotel has stepped up their technology game by incorporating holograms at their front desk reception. Here’s more details…

Front desk meets hologram

A hotel in Denmark has introduced new technology at their front desk – in the form of a hologram.

According to skift.com, the hologram system, made by start-up company, Holoconnects, was installed at the Aiden hotel in Herning, Denmark earlier this year.

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What does it do?

When a guest arrives through the front door, instead of a human greeting them at the front desk, they are welcomed with a pre-recorded hologram video projected into a 1,8m x 0,9m holographic display box with a touchscreen.

The guest is then offered options on the touchscreen, like hotel information or whether they would like help from a live person. If the guest would like to speak to a human, then a customer service worker will be able to connect remotely and appear as a hologram within the box.

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‘More efficiency’ says Operations Manager

Thomas Furulund, operations manager for Oslo-based CIC Hospitality, who are opening 30 boutique Aiden by Best Western hotels in Scandinavia soon, said that the front desk hologram is part of a strategy to increase efficiency while maintaining a personal touch.

“Our main target is to have no administration tasks at the hotels. For customer satisfaction but also to operate our hotel more cost efficiently,” Furulund said. “Our on-site staff should basically play shuffleboard and drink coffee with our guests instead of doing the traditional tasks.” Furulund said as per skift.com.

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CIC Hospitality plans to install the hologram boxes in eight Aiden hotels this year, with hopes to include them at all 30 Aiden hotels coming online in Scandinavia. 

Read more about the details here.

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